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Our Doctors


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Dr. Jim Hamilton, Optometrist
Born and raised in Anchorage, Alaska, Dr. Hamilton headed south after completing high school and received a Bachelor of Science degree in biology from California Lutheran University in Thousand Oaks, California. He then spent the next four years attending Southern California College of Optometry, where he received his Doctor of Optometry degree (1993). In 1999, he joined Dr. Craig Wallace and the Plains Optical team. In 2000, Dr. Wallace turned the practice over to Dr. Hamilton, where he has been since. Dr. Hamilton is a past president of the South Plains Optometric Society, and is an active member of the Texas and American Optometric Associations. Dr. Hamilton loves this area and has decided this is the best place for his practice and business. Dr. Hamilton and his wife, Cindy, have four children.


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Dr. Shelley Roten, Optometrist
Dr. Shelley Roten graduated from Texas Tech University with a Bachelor of Science in 1987 and earned her Doctor of Optometry degree in 1992 from the University of Houston. She has practiced Optometry in Lubbock since 1992 and joined Plains Optical in 2005. Dr. Roten is married to Robert, a local physical therapist, and they have two daughters. Dr. Roten is active at Southcrest Baptist Church in womens' ministry and serves on the Southcrest Christian School Board. Memberships have included the Texas and American Optometric Associations as well as a member of the program committee of Prevent Blindness.





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Optometric Techs, Laser Coordinators
L to R: Elena Sanchez, Cindy Hamilton, Penny Albus


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Front Desk Receptionists
Lisa Wofford


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Front Desk Receptionists
April Cate

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